



Everyday Crunch · Snacks
Crunch Sticks
Baked cassava sticks with real crunch — the accessible first taste of Hey! You.
How it tastes
Golden, crisp and savoury, seasoned lightly so the cassava keeps its character.
Hero ingredient
Cassava
Why it's here
Baked rather than fried, made from a staple African root crop.
Ingredients
- Cassava
- Cold-pressed oil
- Sea salt
- Spice seasoning
How to enjoy it
- Straight from the pack
- With dips and small chops
- Shared on the table
In development. Full nutrition information, pricing and availability will be published before launch.
Ingredient story
Cassava feeds millions of people every day and is almost never treated as a premium ingredient. Crunch Sticks give it the packaging, the format and the respect it has always deserved.
The African ingredients inside
Cassava
The root behind garri, fufu and countless daily meals.
A gluten-free staple that bakes into a genuinely satisfying crunch.
Ingredient background is shared for context. It is not a health claim about this product.
Questions
- Can I buy Crunch Sticks yet?
- Crunch Sticks is still in development. Join the list and we'll tell you the moment it's ready.
- What's in it?
- The named ingredients are Cassava, Cold-pressed oil, Sea salt and spice seasoning. Full ingredient declarations and nutrition information will be published once the formulation is final.
- How should I enjoy it?
- Straight from the pack, With dips and small chops and shared on the table.
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