Hey! You Crunch Sticks in their current purple product packaging
Hey! You model wearing purple branded clothing and carrying an orange branded tote
Hey! You model holding a packet of Crunch Sticks in a shopping centre
Hey! You model wearing a hijab and holding a packet of Crunch Sticks in a shopping centre

Everyday Crunch · Snacks

Crunch Sticks

Coming soon

Baked cassava sticks with real crunch — the accessible first taste of Hey! You.

How it tastes

Golden, crisp and savoury, seasoned lightly so the cassava keeps its character.

Hero ingredient

Cassava

Why it's here

Baked rather than fried, made from a staple African root crop.

Ingredients

  • Cassava
  • Cold-pressed oil
  • Sea salt
  • Spice seasoning

How to enjoy it

  • Straight from the pack
  • With dips and small chops
  • Shared on the table

In development. Full nutrition information, pricing and availability will be published before launch.

Ingredient story

Cassava feeds millions of people every day and is almost never treated as a premium ingredient. Crunch Sticks give it the packaging, the format and the respect it has always deserved.

The African ingredients inside

Cassava

Nigeria grows more cassava than any country on earth

The root behind garri, fufu and countless daily meals.

A gluten-free staple that bakes into a genuinely satisfying crunch.

Ingredient background is shared for context. It is not a health claim about this product.

Questions

Can I buy Crunch Sticks yet?
Crunch Sticks is still in development. Join the list and we'll tell you the moment it's ready.
What's in it?
The named ingredients are Cassava, Cold-pressed oil, Sea salt and spice seasoning. Full ingredient declarations and nutrition information will be published once the formulation is final.
How should I enjoy it?
Straight from the pack, With dips and small chops and shared on the table.

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